Matrix compliance with Google Panda and Penguin

Since February 2011, Google has been spending much time and effort in combating search spam, duplicate content, and black-hat optimization tactics. Google Panda and Penguin releases aim to eliminate or pay less importance to low quality contents and eradicate web spam (keyword stuffing, excessive link building).

The Matrix Platform is the first SEO technology to be fully compliant with Google Panda and Penguin updates. In fact, Matrix was designed from day one to follow SEO best practices and to avoid any kind of penalty from search engines, long before Panda and Penguin.

Here’s a list of the best practices followed by Matrix which are aligned with the new Google guidelines:

1) Quality pages. Matrix landing page module is based on quality pages with unique, fresh content (no duplicate content) relevant to users.

2) Custom SEO recommendations. Our SEO recommendations are focused on optimizing your website and creating SEO-friendly landing pages for long-tail keyword optimization. Although in the past, many companies and users requested a link-building module in Matrix, we have never provided tasks or advice on these areas.

3) Keyword density control. Our platform provides accurate recommendations with the right keyword density per page. Matrix comes with an easy-to-use density calculator to avoid keyword stuffing.

4) Internal deep linking. Matrix landing pages doesn’t use anchor text spam. The internal links on each page have a single anchor text. This facilitates crawling and indexation time. Matrix architecture optimizes internal links, and landing pages are semantically related to each other (internal deep linking).

5) Partnership policy. We don’t partner third-party applications or companies like content farms.

About Matrix

Matrix is the next-generation of enterprise-class SEO platforms. The SaaS-based solution utilizes big data analytics and AI to enable agencies and enterprises to increase their productivity in organic search investments, improve organic rankings, and reduce online marketing costs. Matrix is a comprehensive SEO platform with keyword analysis, competitive intelligence, SEO recommendations, traffic and positioning forecast, analytics and reporting.

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Posted in SEO by matrix. 178 Comments

Big Data and SEO

Big Data means quickly analyzing a high volume of data generated in many different sources and formats. Analyzing Big Data within the context of your site and SEO efforts can reveal new revenue opportunities that can have a significant impact on your bottom line.

Matrix stores over 500,000 case studies and 15,000 SEO solutions to position a website in top 10 in organic search. Each month we collect 50,000 new case studies and keywords, analyzing more than 60 different SEO factors influencing positioning.

Matrix customers have a comprehensive SEO platform for Big Data analysis that deliver insight into key SEO subjects such as ranking prediction, traffic forecasting, ROI in organic investments, and new keyword opportunity alerting.

Matrix

Our comprehensive advanced analytics platform has four major components:

>> Scoring Algorithm: Instant SEO audit of client website and competitors.

>> Learning Engine: Automatic identification of good and bad cases (combination of keyword, rankings, and level of competition).

>> Inference Engine: Generation of custom SEO recommendations, prioritization & forecast.

>> Learning Module: Weekly updates of SEO recommendations and competitive analysis.

Matrix proprietary scoring algorithm and learning machine discovers new techniques and updates recommendations to guarantee the success of the brand’s SEO health over time. Matrix rests on proven Artificial Intelligence & Data mining techniques applied in a standardized manner to SEO.

To know more about Matrix platform and the opportunities of Big Data in SEO, contact us today.

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Posted in SEO by matrix. 174 Comments

Matrix Search Media Planner (SEO and PPC)

Introducing the first search-media planner. Identify the best keywords in SEO and PPC.

Matrix Search Media Planner is an intelligent solution based on artificial intelligence and data mining that gets, classifies and analyzes information and generates search-media allocation recommendations to achieve best positioning results

With Matrix Search Media Planner, you will easily build and manage search-marketing media plans and find the optimal mix of SEO and PPC

  • - Get the right combination of SEO and PPC based on your budget and traffic goal
  • - Accurate ROI forecast for SEO and PPC spending
  • - Integration with Google Analytics
  • - Keyword cloud: graphically identify the most profitable keywords in SEO or PPC
  • - Generate reports with the list of best keywords in SEO and PPC

To see a demo of Matrix Search Media Planner, contact our product specialists here

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Posted in SEO by matrix. 192 Comments

Global Facebook vs. Local Facebook

This is the first of a series of posts in which we will look at a few aspects regarding social media. In this post, we will discover a bit more about the profile of Facebook users, comparing information from global Facebook and local Facebook sites.

This type of analysis is crucial before starting to any marketing plan or strategy for social media communities, as it provides us with essential information on the users of these networks. In this example, it will help us to discover the main characteristics of the Facebook users in three specific countries: the United States, the United Kingdom and Brazil (it seems interesting to show a comparison between two so-called developed countries and a developing country).

To get a useful hypothesis group and comparative information for our analysis, we have used the Google Ad Planner. To start things off, the first step is to collect information, then, we’ll interpret that information. Finally, we need to make a comparative analysis of the data collected.

Comparative data: Global Facebook vs. Local Facebook

Data: Age

Facebook: Age

  • Global. The highest share of users is between 35 and 44 years old (26%).
  • USA. The highest share of users is between 45 and 54 years old (30%).
  • UK. The highest share of users is between 25 and 34 years old (34%).
  • Brazil. The highest share of users is between 0 and 17 years old (45%).

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Posted in Social Media by matrix. 163 Comments

Google Plus One (G +1): Complete Review

1. What is Google Plus One?
2. What does Google do with the information from Google +1?
3. How to enable Google +1?
4. Google +1 Video
5. Does Google +1 influence in SEO?
6. Updated: Link to request free from the +1 button from Google, to add to your website

1. What is Google Plus One?

By comparison you can define experimental Google button called “+1” or “Plus One” with the “I Like” from Facebook. Basically, it’s a button for rate or recommending in a custom way any of the Google search results.

Google Plus One
At this stage of testing, the button will only appear on Google.com search results (both organic and paid) for those users who activate functionality. And for the next few months, is due the appearance of a custom button for users to insert and share in their web sites.

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Posted in SEO by matrix. 168 Comments

eM Client selects Matrix SEO Platform

eM Client Inc. , the email software company with offices in Sunnyvale (California) choose Matrix technology to optimize their online rankings and traffic acquisition.

Sunnyvale, Calif – February 3, 2011 – Matrix announced today that eM Client has selected Matrix SEO platform to improve their search ranking and optimize their website content to synch with search engine algorithms. Matrix delivers SEO recommendations with step-by-step implementation guidelines, detailed reports for in-house SEO specialists and initial audit reporting on your website ranking status.

Matrix ensures that your keywords are more relevant than those of competitors identifying the ones that will drive the most qualified traffic to your website, attracting leads that are ready to buy online.

With Matrix you can eliminate the manual work involved in organizing keyword analyses, site auditing, results reporting, competitive analyses and search media planning. Matrix saves you hours by integrating SEO tasks like data collection, monitoring, competitive analysis and results tracking in a single solution.

For more information on Matrix SEO Platform, please visit www.matrixsearch.com

About eM Client Inc.

eM Client Inc. is an email software company with the zest to compete with MS Outlook. We combine our previous experiences with both email client, email server and calendaring software to create a full-featured, but easy-to-use Email Client.

For more information, please visit www.emclient.com

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Posted in SEO by matrix. 180 Comments

National Positions relies on Matrix SEO Platform

Leading provider of Internet Marketing consulting services in Los Angeles choose Matrix technology to provide SEO site audit and competitive intelligence to their customer base.

Sunnyvale, Calif – March 3, 2011 – Matrix announced today that National Positions has selected Matrix SEO platform that enables dramatically improved search marketing results. Leading-edge technology unites the science of data mining with mathematical algorithms to give you industry-specific search marketing recommendations that enhance rankings and maximize your online marketing ROI.

Matrix site audit and SEO competitive intelligence is able to identify issues that are impeding top ranking. Matrix ranking operates on an Artificial Intelligence model that is built on real website positioning cases. For each case the system calculates a series of factors and recommends actions that enhance SEO.

For more information on Matrix SEO Platform, please visit www.matrixsearch.com

About National Positions

National Positions is a leading Internet Marketing Agency serving customers worldwide. We combine agency services with world-class campaign execution to deliver superior marketing results for our clients.

The company’s marketing platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications.

The company creates and executes campaigns across multiple media channels including Search Engine Optimization, Pay Per Click campaigns, Local Search Optimization, Social Media Marketing, Video Optimization, Mobile site development and Mobile SEO, Conversion Optimization and Reputation Management.

For more information, please visit www.nationalpositions.com

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Posted in SEO by matrix. 202 Comments

SEO Optimization for Landing Pages

Today we will discuss the key points for the ultimate optimization of Access Pages organic having in mind the positioning in search engines.

These recommendations are useful for Access Pages (Landing Pages) of new sites as well as for access pages of old sites and the optimizations that are needed to improve organic positioning.

First it should be noted that a good SEO Optimization for Page Access will generate a very significant increase of organic traffic from search engines. And in this case, it is important to note that is not the same one access page to the site optimized for organic search results page than an access page a site optimized for Google AdWords ads.

But why is it not the same?

Let´s simplify the process in what we call SEO Trilogy. That is, the natural process from which to start a web project and positioning targets can be defined more specifically as: “The natural, gradual and time that allows search engine algorithms to add the pages of a web site or updated information on these pages in its index (indexing), then evaluate them qualitatively comparable to the pages of other related websites to position them in a quantitative ranking of importance (positioning), with the ultimate goal that users access these pages and perform an action (conversion). ”

Outlined a simplified process has 3 stages, which called in its entirety as Trilogy SEO:

1. Indexing
2. Positioning
3. Conversion

The first is the antecedent and consequent of the second and this one of the third. To convert traffic into customers who buy a product, prior to this step my site must be positioned in search engines, and for that position, obviously, it must be indexed before.

While on the access pages designed for Google AdWords campaigns, the first factors to consider for our ads appear in top positions are directly related to the keywords chosen and the budget spent, in the positioning for organic or natural results, the first factors to consider are related to the choice of keywords and onsite optimization page.

Access pages for Google AdWords campaigns are directly related to conversion and this determines a tangential structure and page optimization. To give an example, we can say concretely that access pages for Google AdWords campaigns focus their architecture and design in user’s attention, to convince him quickly and effectively for the user to click and that is why the images and buttons featured permanently used to attract the user’s action. Therefore, in operational terms, we can basically say that these pages are as determinants of investment and the effectiveness of the design.

Which does not happen with the access pages for organic or natural results. In the latter, the evolutionary process of a web page described in the Trilogy SEO is more gradual and you need to go step by step to achieve the ultimate goal. In short, we can not immediately index and convert, it is first necessary to achieve this position and we need to properly optimize access pages. And for this purpose of organic positioning it is essential the correct onsite optimization of the main elements that affect search engine positioning. If unable to index, we do not position, if we do not position, we do not convert. The process must be gradual and step by step.

The key elements that must be optimized in an access page for organic search engine positioning are:

•  Pages´ Titles.
•  Usage of keywords at indexable texts.
•  Location of keywords in texts.
•  Body titles of the pages (H1, H2)
•  Architecture of internal links.
•  Texts of the internal links.

How to optimize correctly these elements?

Page titles. Write titles of no more than 70 characters and make sure you include the keyword to be positioned to the first 35 characters.

Using keywords in the indexable text and Location of keywords in the text. Ensure at least 150 to 300 words of plain text fully indexable by search engine algorithms. Use up to 3 important keywords highlighted with labels or and use at least 2 times in different paragraphs (we recommend using singular and plural of a word). A secret: the location of the keyword is relevant. The further to the left and the beginning of the text appear more important for the search algorithm (the browser “reads” like us, from top to bottom and from left to right).

Body titles of the pages (H1, H2). It is important to use keywords in the titles of the body of the page, basically in the title with the H1 tag. Whereas if you use the H2 tag titles are recommended semantically related keywords.

Architecture of internal links and internal links texts. Not only is it advisable not to overdo the number of links on each page (optimally 100 links per page) but it is important to the selection of them, avoid repetition or repeatedly link to pages that are not relevant to the position. It is also important to optimize the text for each link (anchor text) with keywords and semantically related words naturally.

Matrix Recommendations

SEO Matrix the new platform offers the possibility of recommendations and examples of how to apply them to optimize each of these elements.

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Paid search or organic positioning?

Cutting to the chase, both.  Many business online persons keep on wondering where they should put their effort into, whether spend their online advertising budget on pay per click, pay per impressions, banners on third party websites, or spend that money on SEO (Search Engine Positioning) to gain natural positioning on major search engines.

My answer is: both, but knowing when exactly it’s necessary to use either one of the option is the key here. The best thing to do to cope with the challenge of finding out when and where to spend your budget is by running a good analysis. A good research should involve:
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Fundamental Tips for Developing a Strategy for Online Reputation

The online reputation (branding), as its name implies, deals with the techniques used to position a brand or personal name within the main results of the SERPs on search engines.

Here we will explain what points should be taken into account and how to carry out an act of branding applicable to the major search engines, to appear at the top and as much as possible in search results for brands, companies, or individual names searches.

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