Jul
30
Matrix – Search Marketing Blog
Welcome to the blog of Matrix, the search-engine marketing tool developed with artificial intelligence that helps agencies and companies to optimize their SEM spending.
From time to time, we will publish reports, white papers, analyses, practical case studies, tips and up-to-date news on the world of online marketing.
These publications look to share knowledge and disseminate quality information that are based on real analyses, permanently tracking the latest trends in the development of different tools from the main Internet search engines and social networks with a high user impact.
The analyses provided in each publication are guaranteed by the experience of the experts participating in this blog, who will investigate, reason and explain the details that move today’s SEM market from their own field of expertise. These specialists will focus their analyses on the key issues in starting, developing and maintaining a project focused on ensuring effective search-engine marketing.
Knowledge based on experience, continuous renewal of expertise and constant monitoring of the evolution in SEM are the bases from which we intend to delve into those issues that affect search-engine marketing.
Furthermore, we will publish analyses of real cases done with Matrix to highlight the different features of this intelligent search-engine marketing tool:
- Dashboard.Customizable module to show graphs with statistics on the most relevant projects.
- Projects. Module that provides comprehensive management of Internet search-engine projects. Planning, tracking, keyword suggestions and optimization recommendations, timings and implementation costs. Statistics on each of the keyword factors that affect positioning as against data from the main competitors. Tracking analytics segmented by campaign reports, site reports, positioning and SEO factor reports with evolution graphs.
- SEO Tools. SEO tool module to analyze pages from determined keywords with data from different selectable analysis categories.
- Search Media Plan. Module to create SEO and PPC media plans and determine traffic and cost forecasts.
- Landing Pages. Module to automatically create optimized landing pages for positioning in search engines.
