Jan
19
Today we will discuss the key points for the ultimate optimization of Access Pages organic having in mind the positioning in search engines.
These recommendations are useful for Access Pages (Landing Pages) of new sites as well as for access pages of old sites and the optimizations that are needed to improve organic positioning.
First it should be noted that a good SEO Optimization for Page Access will generate a very significant increase of organic traffic from search engines. And in this case, it is important to note that is not the same one access page to the site optimized for organic search results page than an access page a site optimized for Google AdWords ads.
But why is it not the same?
Let´s simplify the process in what we call SEO Trilogy. That is, the natural process from which to start a web project and positioning targets can be defined more specifically as: “The natural, gradual and time that allows search engine algorithms to add the pages of a web site or updated information on these pages in its index (indexing), then evaluate them qualitatively comparable to the pages of other related websites to position them in a quantitative ranking of importance (positioning), with the ultimate goal that users access these pages and perform an action (conversion). ”
Outlined a simplified process has 3 stages, which called in its entirety as Trilogy SEO:
1. Indexing
2. Positioning
3. Conversion
The first is the antecedent and consequent of the second and this one of the third. To convert traffic into customers who buy a product, prior to this step my site must be positioned in search engines, and for that position, obviously, it must be indexed before.
While on the access pages designed for Google AdWords campaigns, the first factors to consider for our ads appear in top positions are directly related to the keywords chosen and the budget spent, in the positioning for organic or natural results, the first factors to consider are related to the choice of keywords and onsite optimization page.
Access pages for Google AdWords campaigns are directly related to conversion and this determines a tangential structure and page optimization. To give an example, we can say concretely that access pages for Google AdWords campaigns focus their architecture and design in user’s attention, to convince him quickly and effectively for the user to click and that is why the images and buttons featured permanently used to attract the user’s action. Therefore, in operational terms, we can basically say that these pages are as determinants of investment and the effectiveness of the design.
Which does not happen with the access pages for organic or natural results. In the latter, the evolutionary process of a web page described in the Trilogy SEO is more gradual and you need to go step by step to achieve the ultimate goal. In short, we can not immediately index and convert, it is first necessary to achieve this position and we need to properly optimize access pages. And for this purpose of organic positioning it is essential the correct onsite optimization of the main elements that affect search engine positioning. If unable to index, we do not position, if we do not position, we do not convert. The process must be gradual and step by step.
The key elements that must be optimized in an access page for organic search engine positioning are:
• Pages´ Titles.
• Usage of keywords at indexable texts.
• Location of keywords in texts.
• Body titles of the pages (H1, H2)
• Architecture of internal links.
• Texts of the internal links.
How to optimize correctly these elements?
Page titles. Write titles of no more than 70 characters and make sure you include the keyword to be positioned to the first 35 characters.
Using keywords in the indexable text and Location of keywords in the text. Ensure at least 150 to 300 words of plain text fully indexable by search engine algorithms. Use up to 3 important keywords highlighted with labels or and use at least 2 times in different paragraphs (we recommend using singular and plural of a word). A secret: the location of the keyword is relevant. The further to the left and the beginning of the text appear more important for the search algorithm (the browser “reads” like us, from top to bottom and from left to right).
Body titles of the pages (H1, H2). It is important to use keywords in the titles of the body of the page, basically in the title with the H1 tag. Whereas if you use the H2 tag titles are recommended semantically related keywords.
Architecture of internal links and internal links texts. Not only is it advisable not to overdo the number of links on each page (optimally 100 links per page) but it is important to the selection of them, avoid repetition or repeatedly link to pages that are not relevant to the position. It is also important to optimize the text for each link (anchor text) with keywords and semantically related words naturally.
Matrix Recommendations
SEO Matrix the new platform offers the possibility of recommendations and examples of how to apply them to optimize each of these elements.
